Abstract
The objective of this study is to investigate the role of attitude towards the activity targeted by the technology in a perceived risk-motivation information technology adoption model. A theoretical model was developed and tested empirically with 170 respondents from the UK for the case of using cell phones in smoking cessation interventions. Results show attitude towards smoking had a negative effect on the perceived risk and no significant effect on motivation.
| Original language | English |
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| Pages | 91-103 |
| Number of pages | 13 |
| Publication status | Published - 2010 |
| Event | 23rd Bled eConference - eTrust: Implications for the Individual, Enterprises and Society - Bled, Slovenia Duration: 20 Jun. 2010 → 23 Jun. 2010 |
Conference
| Conference | 23rd Bled eConference - eTrust: Implications for the Individual, Enterprises and Society |
|---|---|
| Country/Territory | Slovenia |
| City | Bled |
| Period | 20/06/10 → 23/06/10 |
Keywords
- Attitude
- Cell phone
- Perceived risk
- Smoking cessation
- User adoption