TY - GEN
T1 - Understanding the factors influencing the attitude toward and the use of mobile technology in developing countries
T2 - 41st Annual Hawaii International Conference on System Sciences 2008, HICSS
AU - Kaba, Bangaly
AU - N'Da, Koffi
AU - Mbarika, Victor
PY - 2008
Y1 - 2008
N2 - Macro factors are often mentioned to explain the adoption and use of mobile phones in developing countries. Little attention has been paid to micro factors which directly influence the real motivations of the end user. This article examines the influence of microeconomic factors on both individuals' attitude towards and use of cellular telephones. Data were collected through a questionnaire survey from a final sample of 463 cellular phones' users in Guinea. The results obtained tend to corroborate the hypotheses according to which mobility, group characteristics (familiarity), social influence (social pressure and image), and the possession of resources affect the attitude toward and the use of cellular telephones. In contrast, the traditional hypotheses that consider subscription conditions as the main influence to technology use are not verified.
AB - Macro factors are often mentioned to explain the adoption and use of mobile phones in developing countries. Little attention has been paid to micro factors which directly influence the real motivations of the end user. This article examines the influence of microeconomic factors on both individuals' attitude towards and use of cellular telephones. Data were collected through a questionnaire survey from a final sample of 463 cellular phones' users in Guinea. The results obtained tend to corroborate the hypotheses according to which mobility, group characteristics (familiarity), social influence (social pressure and image), and the possession of resources affect the attitude toward and the use of cellular telephones. In contrast, the traditional hypotheses that consider subscription conditions as the main influence to technology use are not verified.
UR - http://www.scopus.com/inward/record.url?scp=51449123716&partnerID=8YFLogxK
U2 - 10.1109/HICSS.2008.479
DO - 10.1109/HICSS.2008.479
M3 - Published Conference contribution
AN - SCOPUS:51449123716
SN - 0769530753
SN - 9780769530758
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
BT - Proceedings of the 41st Annual Hawaii International Conference on System Sciences 2008, HICSS
Y2 - 7 January 2008 through 10 January 2008
ER -