Understanding the factors influencing the attitude toward and the use of mobile technology in developing countries: A model of cellular phone use in Guinea

Bangaly Kaba, Koffi N'Da, Victor Mbarika

Research output: Chapter in Book/Report/Conference proceedingPublished Conference contributionpeer-review

13 Citations (Scopus)

Abstract

Macro factors are often mentioned to explain the adoption and use of mobile phones in developing countries. Little attention has been paid to micro factors which directly influence the real motivations of the end user. This article examines the influence of microeconomic factors on both individuals' attitude towards and use of cellular telephones. Data were collected through a questionnaire survey from a final sample of 463 cellular phones' users in Guinea. The results obtained tend to corroborate the hypotheses according to which mobility, group characteristics (familiarity), social influence (social pressure and image), and the possession of resources affect the attitude toward and the use of cellular telephones. In contrast, the traditional hypotheses that consider subscription conditions as the main influence to technology use are not verified.

Original languageEnglish
Title of host publicationProceedings of the 41st Annual Hawaii International Conference on System Sciences 2008, HICSS
DOIs
Publication statusPublished - 2008
Event41st Annual Hawaii International Conference on System Sciences 2008, HICSS - Big Island, HI, United States
Duration: 7 Jan. 200810 Jan. 2008

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Conference

Conference41st Annual Hawaii International Conference on System Sciences 2008, HICSS
Country/TerritoryUnited States
CityBig Island, HI
Period7/01/0810/01/08

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