TY - JOUR
T1 - Understanding Customers' Continuance Intention
T2 - Assessing the Socioeconomic Status Effect towards an Integrative Model
AU - Kaba, Bangaly
N1 - Funding Information:
The author is grateful for the financial support from the Council for the Development of Social Science Research in Africa (CODESRIA). Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of CODESRIA. The author also thanks Mark Keil, the Board of Advisors Professor of Computer Information Systems at Georgia State University, for his advice and guidelines at the early stage of this work. He thanks Dr. Hsieh at GSU for his help with the final data analysis of the current paper. Also, he acknowledges the help of his research assistants, namely Mariama Noura KEBE, Essan Sandra-Marie Albertine DIBO-AMANY, and Souckeihyna Axelle Coralie KEITA, during the data collection. Finally, he cannot be silent on the insightful contributions in enhancing the paper of editor in chief, professor Petter, the senior editor, professor Rodriguez-Abitia, and the two anonymous reviewers.
Publisher Copyright:
© 2021 Copyright is held by the owner/author(s).
PY - 2021/5
Y1 - 2021/5
N2 - The purpose of this study is to understand the difference between Internet users' continuing use behavior in the context of digital inequality. Data were collected through a survey of Internet users in the Ivory Coast. The structural equation modeling technique was used to test the research hypothesis. This study showed empirically that concern over information and communication technologies (ICT) access as an explanation for digital inequality should be toned down. This research suggests emphasizing alternative factors to explain Internet sustained use intention by underprivileged individuals, including normative beliefs. The results will help internet service providers, governments, and international aid agencies to better understand users' behaviors or reactions to ICT available to them. This understanding provides a foundational platform upon which viable and effective information technology-enabled solutions and policies can be conceptualized and implemented. This study is one of the few that integrate three salient beliefs to differentiate ICT use continuance intention in the context of digital inequality.
AB - The purpose of this study is to understand the difference between Internet users' continuing use behavior in the context of digital inequality. Data were collected through a survey of Internet users in the Ivory Coast. The structural equation modeling technique was used to test the research hypothesis. This study showed empirically that concern over information and communication technologies (ICT) access as an explanation for digital inequality should be toned down. This research suggests emphasizing alternative factors to explain Internet sustained use intention by underprivileged individuals, including normative beliefs. The results will help internet service providers, governments, and international aid agencies to better understand users' behaviors or reactions to ICT available to them. This understanding provides a foundational platform upon which viable and effective information technology-enabled solutions and policies can be conceptualized and implemented. This study is one of the few that integrate three salient beliefs to differentiate ICT use continuance intention in the context of digital inequality.
KW - africa
KW - digital inequality
KW - internet
KW - socioeconomically advantaged and disadvantaged
KW - use continuance intention
UR - http://www.scopus.com/inward/record.url?scp=85105372245&partnerID=8YFLogxK
U2 - 10.1145/3462766.3462771
DO - 10.1145/3462766.3462771
M3 - Journal Article
AN - SCOPUS:85105372245
SN - 0095-0033
VL - 52
SP - 68
EP - 93
JO - Data Base for Advances in Information Systems
JF - Data Base for Advances in Information Systems
IS - 2
ER -