| Original language | Canadian English |
|---|---|
| Publication status | Published - 2025 |
| Event | Global Marketing Conference - Duration: 25 Jul. 2025 → … |
Conference
| Conference | Global Marketing Conference |
|---|---|
| Period | 25/07/25 → … |
TRUST OR TRICKERY? THE ROLE OF AI AND HUMAN INFLUENCERS IN GREENWASHING PERCEPTIONS
Marta Massi, Andrea Vocino, José I. Rojas-Méndez
Research output: Contribution to conference › Paper › peer-review