TRUST OR TRICKERY? THE ROLE OF AI AND HUMAN INFLUENCERS IN GREENWASHING PERCEPTIONS

Research output: Contribution to conference › Paper › peer-review

Original languageCanadian English
Publication statusPublished - 2025
EventGlobal Marketing Conference -
Duration: 25 Jul. 2025 → …

Conference

ConferenceGlobal Marketing Conference
Period25/07/25 → …

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