Tracing the evolution of marketing in arts organizations: From 'third wheel' to protagonist of the arts scene

Marta Massi, Chiara Piancatelli

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge Companion to Arts Management
Pages	313-329
Number of pages	17
ISBN (Electronic)	9781351030854
Publication status	Published - 11 Oct. 2019

Cite this

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