Tracing the evolution of marketing in arts organizations: From 'third wheel' to protagonist of the arts scene

Marta Massi, Chiara Piancatelli

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Routledge Companion to Arts Management
Pages313-329
Number of pages17
ISBN (Electronic)9781351030854
Publication statusPublished - 11 Oct. 2019

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