The role of advertising in the choice between reselling and agency selling

Simon Sigue, Ekaterina Gromova

Research output: Contribution to journalJournal Articlepeer-review

9 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The role of advertising in the choice between reselling and agency selling'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance