The relative contribution of visual and auditory cues to environmental perception

This study assesses the relative dominance of vision and hearing in judgments of environments, and examines whether the sound sensitivity of the judge alters relative sensory dominance. Six sets of four composite (auditory-plus-visual) videotaped environmental displays were created from unisensory visual and auditory components with known levels of evoked affect. These displays, in a 2 (high, low) × 2 (high, low) Pleasure and/or Arousal format, were presented to 70 participants. The results indicate that visual cues dominate auditory cues in judgments of Pleasure, but that the degree of dominance is highly variable. Arousal judgments were not consistently related to visual or auditory cues. Sound sensitivity does not appear to influence the relative dominance of vision.