This cross-sectional study with the aim of identifying dimensions of organizational culture that support successful buyer-supplier relationships in new product development projects was conducted with 190 organizations in the U.S. and Canada. The study develops and empirically tests a theoretical research model on the relationship between organizational culture characteristics and buyer-supplier collaborative relationships. The results show that the organizations that have a culture that is results oriented, open, and long-term oriented are in the best position to form cooperative buyer-supplier relationships when developing new products. Future research is expected to also investigate the effects of other factors that may help improve a firm's success in new product development.
|Number of pages||24|
|Journal||International Journal of Business and Management Science|
|Publication status||Published - 2017|
- Buyer-supplier relationships
- New product development
- Organizational culture
- Project management