The effects of organizational culture on buyer-supplier relationships in new product development

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    2 Citations (Scopus)

    Abstract

    This cross-sectional study with the aim of identifying dimensions of organizational culture that support successful buyer-supplier relationships in new product development projects was conducted with 190 organizations in the U.S. and Canada. The study develops and empirically tests a theoretical research model on the relationship between organizational culture characteristics and buyer-supplier collaborative relationships. The results show that the organizations that have a culture that is results oriented, open, and long-term oriented are in the best position to form cooperative buyer-supplier relationships when developing new products. Future research is expected to also investigate the effects of other factors that may help improve a firm's success in new product development.

    Original languageEnglish
    Pages (from-to)195-218
    Number of pages24
    JournalInternational Journal of Business and Management Science
    Volume7
    Issue number2
    Publication statusPublished - 2017

    Keywords

    • Buyer-supplier relationships
    • New product development
    • Organizational culture
    • Project management

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