The artisan brand

Jon Mulholland; Alessandra Ricci; Marta Massi

doi:10.4337/9781839106132

The artisan brand

Jon Mulholland
, Alessandra Ricci
, Marta Massi

Faculty of Business

University of the West of England
Libera Università di Lingue e Comunicazione

Research output: Book/Report › Book › peer-review

Abstract

Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times.

Original language	English
Number of pages	245
ISBN (Electronic)	9781839106132
DOIs	https://doi.org/10.4337/9781839106132
Publication status	Published - 7 Oct 2022

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The artisan brand

Abstract

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