The artisan brand

Jon Mulholland; Alessandra Ricci; Marta Massi

doi:10.4337/9781839106132

The artisan brand

Jon Mulholland, Alessandra Ricci, Marta Massi

Faculty of Business

Research output: Book/Report › Book › peer-review

Abstract

Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times.

Original language	English
Number of pages	245
ISBN (Electronic)	9781839106132
DOIs	https://doi.org/10.4337/9781839106132
Publication status	Published - 7 Oct. 2022

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The artisan brand

Abstract

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