TY - CHAP
T1 - The artification of hospitality
T2 - Art hotels as the new frontier of sustainable cultural tourism
AU - Addis, Ginevra
AU - Nasino, Serena
AU - Massi, Marta
AU - Camilleri, Mark Anthony
N1 - Publisher Copyright:
© 2024 Ginevra Addis, Serena Nasino, Marta Massi and Mark Anthony Camilleri. Published under exclusive licence by Emerald Publishing Limited. All rights reserved.
PY - 2024/1/16
Y1 - 2024/1/16
N2 - Art hotels are increasingly providing an opportunity for creative artists to exhibit their artworks and collections within their premises. This research investigates how some hotels are transforming themselves into important cultural tourismcenters. Specifically, its objectives are: (i) to better understand the extent to which travelers are aware about the existence of art hotels and to evaluate their level of interest in art-oriented initiatives; (ii) to determine which attributes and features of art hotels are appreciated by travelers; and (iii) to identify the type of travelers who are willing to stay in art hotels. The findings from a descriptive survey suggest that the incorporation of art into the hospitality industry can attract a diverse customer base and could result in a sustainable competitive advantage for hotels. This study identifies four types of travelers including: Art-Infused Travelers, Art-Seeking Travelers, Art-Indifferent Travelers, and Art-Blind Travelers. These prospective tourists were categorized according to their level of awareness and interest in art hotels and art-related experiences. In conclusion, this contribution implies that artification processes within the hospitality industry can add value to the cultural tourism market. Hence, it also advances future research avenues to academia.
AB - Art hotels are increasingly providing an opportunity for creative artists to exhibit their artworks and collections within their premises. This research investigates how some hotels are transforming themselves into important cultural tourismcenters. Specifically, its objectives are: (i) to better understand the extent to which travelers are aware about the existence of art hotels and to evaluate their level of interest in art-oriented initiatives; (ii) to determine which attributes and features of art hotels are appreciated by travelers; and (iii) to identify the type of travelers who are willing to stay in art hotels. The findings from a descriptive survey suggest that the incorporation of art into the hospitality industry can attract a diverse customer base and could result in a sustainable competitive advantage for hotels. This study identifies four types of travelers including: Art-Infused Travelers, Art-Seeking Travelers, Art-Indifferent Travelers, and Art-Blind Travelers. These prospective tourists were categorized according to their level of awareness and interest in art hotels and art-related experiences. In conclusion, this contribution implies that artification processes within the hospitality industry can add value to the cultural tourism market. Hence, it also advances future research avenues to academia.
KW - Art hotel
KW - Artification
KW - Cultural destination
KW - Hospitality
KW - Sustainability
KW - Sustainable cultural tourism
UR - http://www.scopus.com/inward/record.url?scp=85197673848&partnerID=8YFLogxK
U2 - 10.1108/978180455888120241009
DO - 10.1108/978180455888120241009
M3 - Chapter
AN - SCOPUS:85197673848
SN - 9781804558898
SP - 175
EP - 196
BT - Tourism Planning and Destination Marketing
ER -