Original language | English |
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Pages (from-to) | 325-327 |
Number of pages | 3 |
Journal | Journal of Marketing Channels |
Volume | 20 |
Issue number | 3-4 |
DOIs | |
Publication status | Published - 1 Oct. 2013 |
Special issue: Dynamic transformations and marketing channels in african markets
Kofi Q. Dadzie, Simon Sigué
Research output: Contribution to journal › Journal Article › peer-review