TY - GEN
T1 - SOCIAL NETWORKING SITES USE CONTINUANCE IN ORGANIZATIONS
T2 - 16th IADIS International Conference on Information Systems 2023, IS 2023
AU - Kaba, Bangaly
N1 - Publisher Copyright:
© 2023 Proceedings of the 16th IADIS International Conference on Information Systems 2023, IS 2023. All rights reserved.
PY - 2023
Y1 - 2023
N2 - Social networking sites (SNSs) could offer tremendous advantages to organizations, especially in sub-Saharan African organizations, but their use is unsustainable. Our proposed research aims to understand the psychological factors behind SNSs’ use continuance by explaining them through a model. We used structural equation modeling to examine the collected data, and we found that habits are the main driver of SNSs use continuance. The practical and theoretical implications were presented as well.
AB - Social networking sites (SNSs) could offer tremendous advantages to organizations, especially in sub-Saharan African organizations, but their use is unsustainable. Our proposed research aims to understand the psychological factors behind SNSs’ use continuance by explaining them through a model. We used structural equation modeling to examine the collected data, and we found that habits are the main driver of SNSs use continuance. The practical and theoretical implications were presented as well.
KW - Organization
KW - SNS
KW - Use Continuance
UR - http://www.scopus.com/inward/record.url?scp=85181533392&partnerID=8YFLogxK
M3 - Published Conference contribution
AN - SCOPUS:85181533392
T3 - Proceedings of the 16th IADIS International Conference on Information Systems 2023, IS 2023
SP - 118
EP - 128
BT - Proceedings of the 16th IADIS International Conference on Information Systems 2023, IS 2023
A2 - Nunes, Miguel Baptista
A2 - Isaias, Pedro
A2 - Powell, Philip
A2 - Rodrigues, Luis
Y2 - 11 March 2023 through 13 March 2023
ER -