Abstract
The objective of this research is to investigate the role of user attitude toward the activity supported by a mobile health application in the overall technology acceptance equation. For that, a perceived risk-motivation theoretical model integrating user attitude on quitting smoking was developed and tested empirically with 170 participants from the UK for the context of using cell phones to support smoking cessation interventions. Results show an attitude favourable to quitting smoking has a negative effect on the perceived risk, no significant effect on the motivation, and a small positive influence on the behavioural intention associated with using the mobile health service. Overall, having a positive a priori attitude toward a healthy activity is not a sufficient reason to make users accept a mobile service supporting that activity.
| Original language | English |
|---|---|
| Pages (from-to) | 15-27 |
| Number of pages | 13 |
| Journal | Electronic Markets |
| Volume | 23 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Mar. 2013 |
Keywords
- Attitude
- Cell phone
- Mobile health
- Smoking cessation
- User acceptance