Role of user a priori attitude in the acceptance of mobile health: An empirical investigation

    Research output: Contribution to journalJournal Articlepeer-review

    29 Citations (Scopus)

    Abstract

    The objective of this research is to investigate the role of user attitude toward the activity supported by a mobile health application in the overall technology acceptance equation. For that, a perceived risk-motivation theoretical model integrating user attitude on quitting smoking was developed and tested empirically with 170 participants from the UK for the context of using cell phones to support smoking cessation interventions. Results show an attitude favourable to quitting smoking has a negative effect on the perceived risk, no significant effect on the motivation, and a small positive influence on the behavioural intention associated with using the mobile health service. Overall, having a positive a priori attitude toward a healthy activity is not a sufficient reason to make users accept a mobile service supporting that activity.

    Original languageEnglish
    Pages (from-to)15-27
    Number of pages13
    JournalElectronic Markets
    Volume23
    Issue number1
    DOIs
    Publication statusPublished - Mar. 2013

    Keywords

    • Attitude
    • Cell phone
    • Mobile health
    • Smoking cessation
    • User acceptance

    Fingerprint

    Dive into the research topics of 'Role of user a priori attitude in the acceptance of mobile health: An empirical investigation'. Together they form a unique fingerprint.

    Cite this