Reversing Heritage Destruction Through Digital Technology: The Rekrei Project

Marta Massi, Alfredo D’Angelo

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    3 Citations (Scopus)


    Digital technology has paved the way to a progressive disintermediation in many industries including the arts and cultural sector. This chapter examines the role of digital technology as a means to reclaim the heritage that is being lost or destroyed, by illustrating the entrepreneurial case of Rekrei. Building on the disintermediation and value cocreation literatures, this chapter highlights how digital technology can change the way heritage is funded, produced and consumed, by enhancing customer participation and value co-creation. Managerial and policy implications emerged from this research.

    Original languageEnglish
    Title of host publicationStudies in Computational Intelligence
    Number of pages14
    Publication statusPublished - 2020

    Publication series

    NameStudies in Computational Intelligence
    ISSN (Print)1860-949X
    ISSN (Electronic)1860-9503


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