TY - CHAP
T1 - Reversing Heritage Destruction Through Digital Technology
T2 - The Rekrei Project
AU - Massi, Marta
AU - D’Angelo, Alfredo
N1 - Publisher Copyright:
© 2020, Springer Nature Switzerland AG.
PY - 2020
Y1 - 2020
N2 - Digital technology has paved the way to a progressive disintermediation in many industries including the arts and cultural sector. This chapter examines the role of digital technology as a means to reclaim the heritage that is being lost or destroyed, by illustrating the entrepreneurial case of Rekrei. Building on the disintermediation and value cocreation literatures, this chapter highlights how digital technology can change the way heritage is funded, produced and consumed, by enhancing customer participation and value co-creation. Managerial and policy implications emerged from this research.
AB - Digital technology has paved the way to a progressive disintermediation in many industries including the arts and cultural sector. This chapter examines the role of digital technology as a means to reclaim the heritage that is being lost or destroyed, by illustrating the entrepreneurial case of Rekrei. Building on the disintermediation and value cocreation literatures, this chapter highlights how digital technology can change the way heritage is funded, produced and consumed, by enhancing customer participation and value co-creation. Managerial and policy implications emerged from this research.
UR - http://www.scopus.com/inward/record.url?scp=85090050736&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-36107-5_6
DO - 10.1007/978-3-030-36107-5_6
M3 - Chapter
AN - SCOPUS:85090050736
T3 - Studies in Computational Intelligence
SP - 109
EP - 122
BT - Studies in Computational Intelligence
ER -