TY - JOUR
T1 - Retaining Volunteers in the Age of Precarious Work
AU - Stefanick, Lorna
AU - Best-Bertwistle, Rebecca
AU - Race, Lynsey S.
N1 - Publisher Copyright:
© 2018, © 2018 Taylor & Francis.
PY - 2020/3/14
Y1 - 2020/3/14
N2 - While recruiting and retaining volunteers is critical for nonprofit organizations that depend on unpaid labor, surprisingly little scholarship has focused on why volunteers quit. This study analyzes the reasons for volunteer withdrawal in the largest youth mentorship organization in North America, The Boys & Girls Clubs, and Big Brothers Big Sisters (BGCBigs) in Edmonton, Canada. Much effort is put into recruiting volunteers; however, the large number of BGCBigs’ recruits that quit puts a substantial strain on organizational resources. This case study found that unstable employment and shift work are major impediments to volunteering; it provides a conceptual model of determinants of volunteer retention that may be useful to other organizations struggling to retain volunteers in a rapidly changing labor market. As fewer people enjoy employment security in a globalized economy, the impact of difficult working conditions on volunteerism can be expected to increase, particularly in those organizations that depend on young, female volunteers, as well as those which require commitments deemed “high stakes” in terms of time and impact.
AB - While recruiting and retaining volunteers is critical for nonprofit organizations that depend on unpaid labor, surprisingly little scholarship has focused on why volunteers quit. This study analyzes the reasons for volunteer withdrawal in the largest youth mentorship organization in North America, The Boys & Girls Clubs, and Big Brothers Big Sisters (BGCBigs) in Edmonton, Canada. Much effort is put into recruiting volunteers; however, the large number of BGCBigs’ recruits that quit puts a substantial strain on organizational resources. This case study found that unstable employment and shift work are major impediments to volunteering; it provides a conceptual model of determinants of volunteer retention that may be useful to other organizations struggling to retain volunteers in a rapidly changing labor market. As fewer people enjoy employment security in a globalized economy, the impact of difficult working conditions on volunteerism can be expected to increase, particularly in those organizations that depend on young, female volunteers, as well as those which require commitments deemed “high stakes” in terms of time and impact.
KW - Volunteer recruitment
KW - high stakes’ volunteer
KW - mentorship
KW - precarious employment
KW - volunteer retention
UR - http://www.scopus.com/inward/record.url?scp=85055117087&partnerID=8YFLogxK
U2 - 10.1080/10495142.2018.1526747
DO - 10.1080/10495142.2018.1526747
M3 - Journal Article
AN - SCOPUS:85055117087
SN - 1049-5142
VL - 32
SP - 124
EP - 146
JO - Journal of Nonprofit and Public Sector Marketing
JF - Journal of Nonprofit and Public Sector Marketing
IS - 2
ER -