Reimagining value through artification: A conceptual and theoretical framework for philanthropy and marketing.

Marta Massi, José I. Rojas-Méndez, Arianna Pappacena

Research output: Contribution to journal › Journal Article › peer-review

Original language	Canadian English
Journal	Journal of Philanthropy and Marketing
DOIs	https://doi.org/10.1002/nvsm.70016
Publication status	Published - 2025

Access to Document

TY - JOUR

T1 - Reimagining value through artification: A conceptual and theoretical framework for philanthropy and marketing.

AU - Massi, Marta

AU - Rojas-Méndez, José I.

AU - Pappacena, Arianna

PY - 2025

Y1 - 2025

U2 - 10.1002/nvsm.70016

DO - 10.1002/nvsm.70016

M3 - Journal Article

JO - Journal of Philanthropy and Marketing

JF - Journal of Philanthropy and Marketing

ER -