TY - JOUR
T1 - Quit and Win contests
T2 - A social marketing success story
AU - Lavack, Anne M.
AU - Watson, Lisa
AU - Markwart, Julie
PY - 2007
Y1 - 2007
N2 - Quit and Win contests are social marketing campaigns that have met with great success in achieving smoking cessation. They have been organized in over 80 countries around the world, have had over 2 million smokers participate, and have helped an estimated 150,000 smokers quit. Quit and Win contests work by offering prize incentives and a supportive environment to smokers who wish to quit smoking. This article examines the structural components of Quit and Win programs that make them successful social marketing campaigns, along with the measures used to determine their success. Recommendations are provided for increasing the success of Quit and Win programs in the future. This review also provides useful lessons for the development of other types of social marketing campaigns.
AB - Quit and Win contests are social marketing campaigns that have met with great success in achieving smoking cessation. They have been organized in over 80 countries around the world, have had over 2 million smokers participate, and have helped an estimated 150,000 smokers quit. Quit and Win contests work by offering prize incentives and a supportive environment to smokers who wish to quit smoking. This article examines the structural components of Quit and Win programs that make them successful social marketing campaigns, along with the measures used to determine their success. Recommendations are provided for increasing the success of Quit and Win programs in the future. This review also provides useful lessons for the development of other types of social marketing campaigns.
UR - http://www.scopus.com/inward/record.url?scp=79959817281&partnerID=8YFLogxK
U2 - 10.1080/15245000601163499
DO - 10.1080/15245000601163499
M3 - Review article
AN - SCOPUS:79959817281
SN - 1524-5004
VL - 13
SP - 31
EP - 52
JO - Social Marketing Quarterly
JF - Social Marketing Quarterly
IS - 1
ER -