@inproceedings{c6f4d965cb374a2e946689664f3fcc94,
title = "Perceived risks of mobile health services without immediate outcome",
abstract = "This paper describes an empirical investigation on the roles of perceived risks in the adoption of mobile services without immediate outcome. A theoretical model including perceived risk of using and perceived risk of not using a mobile health application was developed and tested for the context of using wireless text messaging for smoking cessation. An experimental research conducted with 422 participants in the UK and Canada showed perceived risk of not using was a strong motivator while perceived risk of using a comparatively weaker obstacle to the adoption of mobile health services.",
keywords = "Information systems, Mobile health, Perceived risk",
author = "Mihail Cocosila",
year = "2011",
language = "English",
isbn = "9789728939496",
series = "Proceedings of the IADIS International Conference e-Health 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011",
pages = "173--176",
booktitle = "Proceedings of the IADIS International Conference e-Health 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011",
note = "IADIS International Conference e-Health 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011 ; Conference date: 20-07-2011 Through 22-07-2011",
}