Perceived health risks of 3G cell phones: do users care?

The description of various perceive health risks associated with the use of mobile cell phones, which are important in regard to new technologies that might impose life-threatening hazards, is presented. A cross-sectional study based on empirical data gathered through out an online survey targeting the business and academic communities in Canada is conducted to understand user perceptions of health risk and the relationships with perceived usefulness of a technology and user behavioral intention. The study uses a randomizing procedure in which successive participants are presented information from the BBC Web site supporting the idea that cell phones are dangerous form health. The research finding concludes that perceived health hazard has a small negative indirect influence on the intention to use cell phones.