TY - JOUR
T1 - Partners or Foes? Cross-Country Consumer Animosity, Ethnocentrism, and Nationalism in Times of International Crisis
AU - De Nisco, Alessandro
AU - Massi, Marta
AU - Papadopoulos, Nicolas
N1 - Publisher Copyright:
© 2020, © 2020 Taylor & Francis Group, LLC.
PY - 2020/5/26
Y1 - 2020/5/26
N2 - International financial crises affect some countries more than others, and general ethnocentric tendencies favoring domestic products may be exacerbated by nationalism as well as animosity toward a specific country that consumers consider responsible for their own country’s difficulties. This study uses the continuing Eurozone crisis as the research setting to investigate the relationships among ethnocentrism, economic animosity, and nationalism, and their effects on consumers’ views of products associated with a target country that is seen as contributing to their predicament. Results show that both animosity and ethnocentrism negatively affect consumer acceptance of products associated with a disliked country but are not related with cognitive beliefs about these products. Findings also reveal that nationalism has a significant moderating effect by amplifying the influence of both animosity and ethnocentrism on willingness to buy. Important implications for theory, consumers, managers, and public policymakers in countries affected to different degrees by the crisis are discussed.
AB - International financial crises affect some countries more than others, and general ethnocentric tendencies favoring domestic products may be exacerbated by nationalism as well as animosity toward a specific country that consumers consider responsible for their own country’s difficulties. This study uses the continuing Eurozone crisis as the research setting to investigate the relationships among ethnocentrism, economic animosity, and nationalism, and their effects on consumers’ views of products associated with a target country that is seen as contributing to their predicament. Results show that both animosity and ethnocentrism negatively affect consumer acceptance of products associated with a disliked country but are not related with cognitive beliefs about these products. Findings also reveal that nationalism has a significant moderating effect by amplifying the influence of both animosity and ethnocentrism on willingness to buy. Important implications for theory, consumers, managers, and public policymakers in countries affected to different degrees by the crisis are discussed.
KW - Country image
KW - animosity
KW - ethnocentrism
KW - international crisis
KW - nationalism
UR - http://www.scopus.com/inward/record.url?scp=85084475377&partnerID=8YFLogxK
U2 - 10.1080/08911762.2020.1744209
DO - 10.1080/08911762.2020.1744209
M3 - Journal Article
AN - SCOPUS:85084475377
SN - 0891-1762
VL - 33
SP - 207
EP - 222
JO - Journal of Global Marketing
JF - Journal of Global Marketing
IS - 3
ER -