TY - JOUR
T1 - Micro factors influencing the attitudes toward and the use of a mobile technology
T2 - A model of cell-phone use in Guinea
AU - Kaba, Bangaly
AU - N'Da, Koffi
AU - Meso, Peter
AU - Mbarika, Victor Wacham A.
N1 - Funding Information:
The necessary data for the writing of this article comes from a database, collected by survey, realized with grants from the International Development Research Centre (IDRC) and the Foundation of Université du Quebec á Montreal (UQAM). The authors would like to thank Rita Bowry. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of IDRC and Foundation of UQAM. The authors would also like to thank the reviewers of the 41st Hawaii International Conference on Systems Sciences (HICSS-41) for their helpful comments. The authors would like to gratefully acknowledge the assistance and the insights of Professors Jo Mackiewicz and Kirk St.Amant and the reviewers of this manuscript. Finally, the authors would like to thank Anat Hovav for proofreading our manuscript.
PY - 2009
Y1 - 2009
N2 - Previous studies have often highlighted macro factors as explaining the adoption and use of cell phones in developing economies. However, micro factors, which directly affect the end user's motivations, have been underinvestigated. We examine the influence of micro factors on both individuals' attitude toward and their use of cell phones. Data were collected through a survey of 463 cell-phone users in Guinea. Results show that mobility, familiarity, social influence, and resources possession influence the attitude toward and the use of cellular telephones. In contrast, the hypothesis that subscription conditions are the main influence on cell-phone use is not verified.
AB - Previous studies have often highlighted macro factors as explaining the adoption and use of cell phones in developing economies. However, micro factors, which directly affect the end user's motivations, have been underinvestigated. We examine the influence of micro factors on both individuals' attitude toward and their use of cell phones. Data were collected through a survey of 463 cell-phone users in Guinea. Results show that mobility, familiarity, social influence, and resources possession influence the attitude toward and the use of cellular telephones. In contrast, the hypothesis that subscription conditions are the main influence on cell-phone use is not verified.
KW - Attitude
KW - Cell phones
KW - Developing countries
KW - Guinea
KW - Mobile phones
KW - Mobile technology
KW - Sub-Saharan Africa
KW - Users
UR - http://www.scopus.com/inward/record.url?scp=69949086698&partnerID=8YFLogxK
U2 - 10.1109/TPC.2009.2025308
DO - 10.1109/TPC.2009.2025308
M3 - Journal Article
AN - SCOPUS:69949086698
SN - 0361-1434
VL - 52
SP - 272
EP - 290
JO - IEEE Transactions on Professional Communication
JF - IEEE Transactions on Professional Communication
IS - 3
ER -