Micro factors influencing the attitudes toward and the use of a mobile technology: A model of cell-phone use in Guinea

Bangaly Kaba, Koffi N'Da, Peter Meso, Victor Wacham A. Mbarika

Research output: Contribution to journalJournal Articlepeer-review

24 Citations (Scopus)

Abstract

Previous studies have often highlighted macro factors as explaining the adoption and use of cell phones in developing economies. However, micro factors, which directly affect the end user's motivations, have been underinvestigated. We examine the influence of micro factors on both individuals' attitude toward and their use of cell phones. Data were collected through a survey of 463 cell-phone users in Guinea. Results show that mobility, familiarity, social influence, and resources possession influence the attitude toward and the use of cellular telephones. In contrast, the hypothesis that subscription conditions are the main influence on cell-phone use is not verified.

Original languageEnglish
Pages (from-to)272-290
Number of pages19
JournalIEEE Transactions on Professional Communication
Volume52
Issue number3
DOIs
Publication statusPublished - 2009

Keywords

  • Attitude
  • Cell phones
  • Developing countries
  • Guinea
  • Mobile phones
  • Mobile technology
  • Sub-Saharan Africa
  • Users

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