@inbook{b21e382ea9ee47dea039a6af1fc0194f,
title = "Marketing of Soft Drinks to Children and Adolescents: Why We Need Government Policies",
abstract = "Chapter 19 reviews the evidence that consumption of sugar-sweetened beverages (SSBs) is harmful to health. Based on an impressive body of evidence, it is now clear that these beverages play a role in obesity and in several chronic diseases of lifestyle including type 2 diabetes and coronary heart disease. A consensus has developed among those with expertise in nutrition that consumption of SSBs, as well as of other sources of added sugar, should be reduced. Alas, there are major barriers blocking the achievement of that goal. One barrier is that SSBs are heavily marketed.",
keywords = "Advertising, Food and beverage industry, Government regulation, In-school marketing, Marketing, Self-regulation, Sugar-sweetened beverages",
author = "Temple, {Norman J.} and Kathryn Alp",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2016.",
year = "2016",
doi = "10.1007/978-3-319-23672-8_18",
language = "English",
series = "Nutrition and Health (United Kingdom)",
pages = "269--276",
booktitle = "Nutrition and Health (United Kingdom)",
}
