Abstract
This article describes the concurrent development of paper-based and e-book versions of a textbook and related instructional material used in an introductory-level financial accounting course. Break-even analysis is used to compare costs of the two media. A study conducted with 109 students is also used to evaluate the two media with respect to relative learning effectiveness and selected qualitative attributes. Print-based material was generally preferred by learners. No significant difference was found regarding learning effectiveness. Implications of lower relative production and distributions costs for e-books are discussed in this context.
Original language | English |
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Pages (from-to) | 152-164 |
Number of pages | 13 |
Journal | Journal of Interactive Online Learning |
Volume | 7 |
Issue number | 2 |
Publication status | Published - Jun. 2008 |