| Original language | Canadian English |
|---|---|
| Pages (from-to) | 89-101 |
| Journal | International Gambling Studies |
| Volume | 3 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2003 |
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Know When to Hold Them: Applying the Customer Lifetime Value Concept to Casino Table Gaming
- Lisa Watson
- , Sudhir H Kale
Research output: Contribution to journal › Journal Article › peer-review