Is it live or is it timeshifted, streamed or downloaded? Watching television in the era of multiple screens

Rhiannon Bury, Johnson Li

Research output: Contribution to journalJournal Articlepeer-review

35 Citations (Scopus)

Abstract

The viewing of television programming on screens other than a television set has become increasingly common. This article discusses the different modes of viewing that have emerged as a result of timeshifting, downloading, streaming and mobile technologies. Using data collected from an online survey (n = 671) over a six-month period in 2010–2011, we present a descriptive and inferential statistical analysis of both traditional and emerging modes of viewing. We also examine whether significant differences exist across three demographic variables: gender, age and country or region of residence. Our findings show that while the majority of viewing still takes place in front of a television screen, the computer has achieved secondary screen status among North Americans and equal status among younger viewers and Europeans. Viewing on a mobile device remains minimal across all demographics.

Original languageEnglish
Pages (from-to)592-610
Number of pages19
JournalNew Media and Society
Volume17
Issue number4
DOIs
Publication statusPublished - 19 Apr. 2015

Keywords

  • Audience measurement
  • audience reception
  • computer
  • convergence
  • digital video recorder
  • downloading
  • mobile device
  • streaming
  • television
  • timeshifting

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