Individual Factors Explaining Colombian Moviegoers– Consultation of Film Critics

Simon Pierre Sigue, Alain D' Astous

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    This article reports the results of a study on Colombian moviegoers– consultation of film critics, which can be seen as a special case of consumer information acquisition. We found that the consultation of film critics is positively associated with moviegoers– subjective knowledge about cinema, positively associated with their susceptibility to informational social influence, and not associated with their susceptibility to normative social influence and with their personal involvement with cinema. Some of these results do not corroborate findings reported in previous research on consumer information search suggesting that the specificity of movies as experiential products should be considered.

    Original languageEnglish
    Title of host publicationDevelopments in Marketing Science
    Subtitle of host publicationProceedings of the Academy of Marketing Science
    Pages181-185
    Number of pages5
    DOIs
    Publication statusPublished - 2015

    Publication series

    NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
    ISSN (Print)2363-6165
    ISSN (Electronic)2363-6173

    Keywords

    • Cinema Amateur
    • Consumer Research
    • Information Search
    • Personal Involvement
    • Social Influence

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