@inbook{432c3c6dbbdf4a12b14c5496ca4f99d9,
title = "Individual Factors Explaining Colombian Moviegoers– Consultation of Film Critics",
abstract = "This article reports the results of a study on Colombian moviegoers– consultation of film critics, which can be seen as a special case of consumer information acquisition. We found that the consultation of film critics is positively associated with moviegoers– subjective knowledge about cinema, positively associated with their susceptibility to informational social influence, and not associated with their susceptibility to normative social influence and with their personal involvement with cinema. Some of these results do not corroborate findings reported in previous research on consumer information search suggesting that the specificity of movies as experiential products should be considered.",
keywords = "Cinema Amateur, Consumer Research, Information Search, Personal Involvement, Social Influence",
author = "Sigue, {Simon Pierre} and {D' Astous}, Alain",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-11927-4_56",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
pages = "181--185",
booktitle = "Developments in Marketing Science",
}