TY - CHAP
T1 - Fuel efficient vehicles
T2 - The role of social marketing
AU - Watson, Lisa
AU - Lavack, Anne M.
N1 - Publisher Copyright:
© 2017 by IGI Global. All rights reserved.
PY - 2017/1/18
Y1 - 2017/1/18
N2 - Consumers have been slow to switch to more fuel efficient vehicles, in spite of the threat of a future global shortage of fossil fuels. To understand consumer reluctance to adopt hybrid automotive technology, this chapter begins by reviewing consumer decision-making with regard to consumer automotive purchases. We examine the market for fuel efficient vehicles (FEVs) and alternate fuel vehicles (AFVs), including a discussion of consumer willingness to trade personal comfort in order to buy more fuel efficient vehicles, and consumer price sensitivity with regard to purchasing higher-priced alternative fuel vehicles including hybrid-electric vehicles. We discuss the tenuous link between environmental attitudes and behavior, and outline the role of social marketing in creating behavior change relating to automotive purchase decisions.
AB - Consumers have been slow to switch to more fuel efficient vehicles, in spite of the threat of a future global shortage of fossil fuels. To understand consumer reluctance to adopt hybrid automotive technology, this chapter begins by reviewing consumer decision-making with regard to consumer automotive purchases. We examine the market for fuel efficient vehicles (FEVs) and alternate fuel vehicles (AFVs), including a discussion of consumer willingness to trade personal comfort in order to buy more fuel efficient vehicles, and consumer price sensitivity with regard to purchasing higher-priced alternative fuel vehicles including hybrid-electric vehicles. We discuss the tenuous link between environmental attitudes and behavior, and outline the role of social marketing in creating behavior change relating to automotive purchase decisions.
UR - http://www.scopus.com/inward/record.url?scp=85031691416&partnerID=8YFLogxK
U2 - 10.4018/978-1-5225-2139-6.ch003
DO - 10.4018/978-1-5225-2139-6.ch003
M3 - Chapter
AN - SCOPUS:85031691416
SN - 1522521399
SN - 9781522521396
SP - 36
EP - 58
BT - Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
ER -