| Original language | Canadian English |
|---|---|
| Title of host publication | Global Marketing Conference |
| Publication status | Published - 2025 |
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FROM CANVAS TO COUTURE: THE INFLUENCE OF ARTIFICATION ON LUXURY BRANDING
- Marta Massi
- , Andrea Rurale
- , José I. Rojas-Méndez
- Carleton University
Research output: Chapter in Book/Report/Conference proceeding › Published Conference contribution › peer-review