| Original language | Canadian English |
|---|---|
| Title of host publication | Global Marketing Conference |
| Publication status | Published - 2025 |
FROM CANVAS TO COUTURE: THE INFLUENCE OF ARTIFICATION ON LUXURY BRANDING
Marta Massi, Andrea Rurale, José I. Rojas-Méndez
Research output: Chapter in Book/Report/Conference proceeding › Published Conference contribution › peer-review