TY - BOOK
T1 - From Art to Marketing
T2 - The Relevance of Authenticity to Contemporary Consumer Culture
AU - Massi, Marta
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2023.
PY - 2023/1/1
Y1 - 2023/1/1
N2 - Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.
AB - Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.
KW - Branding
KW - Consumer culture
KW - consumer behaviour
KW - critical
KW - customer engagement
KW - luxury
KW - philosophy
KW - sociology
UR - http://www.scopus.com/inward/record.url?scp=85170187831&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-17008-0
DO - 10.1007/978-3-030-17008-0
M3 - Book
AN - SCOPUS:85170187831
SN - 9783030170073
BT - From Art to Marketing
ER -
