@inbook{3e71c0309be0428e93cef8e9c7cb09cd,
title = "Extending a festival{\textquoteright}s social atmosphere online: The case of fotografia europea",
abstract = "This chapter explores the potential of social media in the context of festivals and shows how web platforms can better inform event managers{\textquoteright} understanding of how a festival{\textquoteright}s social atmosphere (i.e. the socialscape) can be extended online and beyond the actual periods of the staging of a festival. This is possible as social media can help to build an online environment that favours social identification and user engagement. To illustrate such a mechanism, the chapter presents a multi-method analysis of Fotografia Europea, a photography festival held in Reggio Emilia, Italy. Results show the potential of a coordinated web and social media strategy for enhancing the festival{\textquoteright}s atmosphere in terms of social identification and engagement.",
keywords = "Atmosphere, Festival studies, Social identification, Socialscape, User engagement, Web and social media Analytics (WSMA)",
author = "Lorenzo Mizzau and Fabrizio Montanari and Marta Massi",
note = "Publisher Copyright: {\textcopyright} 2020 by Emerald Publishing Limited.",
year = "2019",
doi = "10.1108/S1871-317320190000016025",
language = "English",
series = "Advances in Culture, Tourism and Hospitality Research",
pages = "277--289",
booktitle = "Advances in Culture, Tourism and Hospitality Research",
}