Entrepreneurial Marketing and Social Networking in Small and Medium Service Enterprises: A Case Study into Business Dealings in Cameroon

Keyphrases

• Social Networking 100%
• Small to Medium Size Enterprises 100%
• Media Services 100%
• Owner-managers 100%
• Cameroon 100%
• Small Services 100%
• Service Enterprises 100%
• New Customers 66%
• Family Members 33%
• Social Relationships 33%
• Depth Interviews 33%
• Social Networks 33%
• Specific Mechanisms 33%
• Marketing Activity 33%
• Marketing Strategy 33%
• Social Bonds 33%
• Customer Value 33%
• Current Customer 33%
• Marketing Perspective 33%
• Douala-Cameroon 33%
• Door Opener 33%
• Key Customer 33%
• Market Intelligence 33%

Social Sciences

• Media Service 100%
• Service Enterprise 100%
• Cameroon 100%
• Social Network 100%
• Marketing Strategy 50%
• Social Relationships 50%
• Family Member 50%

Economics, Econometrics and Finance

• Marketing Management 100%
• Customer Value 100%