TY - JOUR
T1 - Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites?
AU - Khare, Arpita
AU - Khare, Anshuman
AU - Mukherjee, Sourjo
AU - Goyal, Tanuj
N1 - Publisher Copyright:
© 2016 Taylor & Francis Group, LLC.
PY - 2016/1/1
Y1 - 2016/1/1
N2 - The purpose of the current research was to examine the influence of consumer shopping styles on Indian consumers' attitude toward services offered by shopping websites. Online service factors like product information, refunds, transactions, ability to return and exchange products, ability to cancel orders, and customer support services were examined. Unlike research findings from other countries, it was found that different consumer styles had no influence on consumers' online service attitude. Only a quality-conscious shopping style influenced consumers' website service attitude. The findings can help online shopping firms and retailers in understanding fears and apprehensions of consumers regarding online service. Service-related factors like refunds, product delivery, information availability, customer service, and financial transactions can be modified to improve consumers' attitudes toward online shopping websites. Future research can address issues related to consumer attitudes toward website features, layout, design, displays, and pictorial images.
AB - The purpose of the current research was to examine the influence of consumer shopping styles on Indian consumers' attitude toward services offered by shopping websites. Online service factors like product information, refunds, transactions, ability to return and exchange products, ability to cancel orders, and customer support services were examined. Unlike research findings from other countries, it was found that different consumer styles had no influence on consumers' online service attitude. Only a quality-conscious shopping style influenced consumers' website service attitude. The findings can help online shopping firms and retailers in understanding fears and apprehensions of consumers regarding online service. Service-related factors like refunds, product delivery, information availability, customer service, and financial transactions can be modified to improve consumers' attitudes toward online shopping websites. Future research can address issues related to consumer attitudes toward website features, layout, design, displays, and pictorial images.
KW - Consumer shopping styles
KW - India
KW - online shopping
KW - service
UR - http://www.scopus.com/inward/record.url?scp=84953357602&partnerID=8YFLogxK
U2 - 10.1080/08961530.2015.1072075
DO - 10.1080/08961530.2015.1072075
M3 - Journal Article
AN - SCOPUS:84953357602
SN - 0896-1530
VL - 28
SP - 28
EP - 41
JO - Journal of International Consumer Marketing
JF - Journal of International Consumer Marketing
IS - 1
ER -