TY - JOUR
T1 - Determinants of Indian retailers' attitude towards using mobile technology for supply chain coordination
AU - Khare, Arpita
AU - Khare, Anshuman
PY - 2012/5
Y1 - 2012/5
N2 - In developing countries, coordinating supply chain activities through technology is not an easy task. The purpose of this research was to understand the Indian retailers' attitude towards the use of mobile technology for coordinating and communicating with suppliers and customers. Three main objectives emerged related to the retailers' use of mobile phones for supply chain decisions: supply chain integration, supply chain management and customer relationship management. The findings suggest that mobile technology provides easy accessibility, flexibility and convenience to the retailers for coordinating with supply chain members in a developing country like India.
AB - In developing countries, coordinating supply chain activities through technology is not an easy task. The purpose of this research was to understand the Indian retailers' attitude towards the use of mobile technology for coordinating and communicating with suppliers and customers. Three main objectives emerged related to the retailers' use of mobile phones for supply chain decisions: supply chain integration, supply chain management and customer relationship management. The findings suggest that mobile technology provides easy accessibility, flexibility and convenience to the retailers for coordinating with supply chain members in a developing country like India.
KW - Customer relationship management
KW - Indian retailers
KW - Mobile technology
KW - Relationships
KW - Supply chain integration
UR - http://www.scopus.com/inward/record.url?scp=84860722421&partnerID=8YFLogxK
U2 - 10.1504/IJLSM.2012.046702
DO - 10.1504/IJLSM.2012.046702
M3 - Journal Article
AN - SCOPUS:84860722421
SN - 1742-7967
VL - 11
SP - 473
EP - 491
JO - International Journal of Logistics Systems and Management
JF - International Journal of Logistics Systems and Management
IS - 4
ER -