Determinants of Indian retailers' attitude towards using mobile technology for supply chain coordination

Arpita Khare, Anshuman Khare

    Research output: Contribution to journalJournal Articlepeer-review

    3 Citations (Scopus)

    Abstract

    In developing countries, coordinating supply chain activities through technology is not an easy task. The purpose of this research was to understand the Indian retailers' attitude towards the use of mobile technology for coordinating and communicating with suppliers and customers. Three main objectives emerged related to the retailers' use of mobile phones for supply chain decisions: supply chain integration, supply chain management and customer relationship management. The findings suggest that mobile technology provides easy accessibility, flexibility and convenience to the retailers for coordinating with supply chain members in a developing country like India.

    Original languageEnglish
    Pages (from-to)473-491
    Number of pages19
    JournalInternational Journal of Logistics Systems and Management
    Volume11
    Issue number4
    DOIs
    Publication statusPublished - May 2012

    Keywords

    • Customer relationship management
    • Indian retailers
    • Mobile technology
    • Relationships
    • Supply chain integration

    Fingerprint

    Dive into the research topics of 'Determinants of Indian retailers' attitude towards using mobile technology for supply chain coordination'. Together they form a unique fingerprint.

    Cite this