Designing a mechanism to assure the reasonableness and fairness of information stored in databases on WWW

Ko Kang Chu; Maiga Chang; Yen Teh Hsia

Designing a mechanism to assure the reasonableness and fairness of information stored in databases on WWW

Ko Kang Chu, Maiga Chang, Yen Teh Hsia

School of Computing and Information systems

Chung Yuan Christian University

Research output: Contribution to journal › Conference article › peer-review

4 Citations (Scopus)

Abstract

Web counters are usually used for recording the number of times a web page has been visited. Apart from the recording of pageviews, advertisement publishers also use Web counters to count the number of clicks made by potential customers on the Internet ads. As performance-based Internet advertisement pricing models are becoming popular and generally acceptable, there is a need from the perspective of the advertisers to ensure the accuracy of the values recorded by Web counters. This paper describes the idea of a virtual IP, and proposes a mechanism for assuring the reasonableness and fairness of the values of Web counters. The result is an accuracy counter (AC). The AC is a real system. It has been successfully tested in a related class project.

Original language	English
Pages (from-to)	2302-2307
Number of pages	6
Journal	Proceedings of the IEEE International Conference on Systems, Man and Cybernetics
Volume	3
Publication status	Published - 2003
Event	System Security and Assurance - Washington, DC, United States Duration: 5 Oct. 2003 → 8 Oct. 2003

Keywords

Internet advertisement
Performance-based pricing model
Web counter

Cite this

@article{a3a39268b3054afc8d89cc6354054470,

title = "Designing a mechanism to assure the reasonableness and fairness of information stored in databases on WWW",

abstract = "Web counters are usually used for recording the number of times a web page has been visited. Apart from the recording of pageviews, advertisement publishers also use Web counters to count the number of clicks made by potential customers on the Internet ads. As performance-based Internet advertisement pricing models are becoming popular and generally acceptable, there is a need from the perspective of the advertisers to ensure the accuracy of the values recorded by Web counters. This paper describes the idea of a virtual IP, and proposes a mechanism for assuring the reasonableness and fairness of the values of Web counters. The result is an accuracy counter (AC). The AC is a real system. It has been successfully tested in a related class project.",

keywords = "Internet advertisement, Performance-based pricing model, Web counter",

author = "Chu, {Ko Kang} and Maiga Chang and Hsia, {Yen Teh}",

year = "2003",

language = "English",

volume = "3",

pages = "2302--2307",

note = "System Security and Assurance ; Conference date: 05-10-2003 Through 08-10-2003",

}

TY - JOUR

T1 - Designing a mechanism to assure the reasonableness and fairness of information stored in databases on WWW

AU - Chu, Ko Kang

AU - Chang, Maiga

AU - Hsia, Yen Teh

PY - 2003

Y1 - 2003

N2 - Web counters are usually used for recording the number of times a web page has been visited. Apart from the recording of pageviews, advertisement publishers also use Web counters to count the number of clicks made by potential customers on the Internet ads. As performance-based Internet advertisement pricing models are becoming popular and generally acceptable, there is a need from the perspective of the advertisers to ensure the accuracy of the values recorded by Web counters. This paper describes the idea of a virtual IP, and proposes a mechanism for assuring the reasonableness and fairness of the values of Web counters. The result is an accuracy counter (AC). The AC is a real system. It has been successfully tested in a related class project.

AB - Web counters are usually used for recording the number of times a web page has been visited. Apart from the recording of pageviews, advertisement publishers also use Web counters to count the number of clicks made by potential customers on the Internet ads. As performance-based Internet advertisement pricing models are becoming popular and generally acceptable, there is a need from the perspective of the advertisers to ensure the accuracy of the values recorded by Web counters. This paper describes the idea of a virtual IP, and proposes a mechanism for assuring the reasonableness and fairness of the values of Web counters. The result is an accuracy counter (AC). The AC is a real system. It has been successfully tested in a related class project.

KW - Internet advertisement

KW - Performance-based pricing model

KW - Web counter

UR - http://www.scopus.com/inward/record.url?scp=0242489563&partnerID=8YFLogxK

M3 - Conference article

AN - SCOPUS:0242489563

SN - 0884-3627

VL - 3

SP - 2302

EP - 2307

JO - Proceedings of the IEEE International Conference on Systems, Man and Cybernetics

JF - Proceedings of the IEEE International Conference on Systems, Man and Cybernetics

T2 - System Security and Assurance

Y2 - 5 October 2003 through 8 October 2003

ER -

Designing a mechanism to assure the reasonableness and fairness of information stored in databases on WWW

Abstract

Keywords

Other files and links

Fingerprint

Cite this