Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth

Keyphrases

• Advertising Strategy 100%
• Generic Advertising 100%
• Market Expansion 100%
• Offensive Advertising 100%
• Lanchester Model 100%
• Sales Rates 66%
• Advertising Effort 66%
• Offensive 33%
• Time Trajectories 33%
• Customer Focus 33%
• Advertising Sales 33%
• Rival Firms 33%
• Attack Advertising 33%
• Advertising Competition 33%
• Differential Game Theory 33%
• Closed-form Analytic Solution 33%
• Firm Sales 33%
• Duopoly Market 33%
• Shadow Price 33%

Social Sciences

• Sales 100%
• Advertising Strategy 75%
• Differential Game 25%
• Shadow Price 25%

Economics, Econometrics and Finance

• Advertising Planning 100%
• Differential Game 33%
• Specific Industry 33%
• Opportunity Cost 33%