Abstract
Consumer behavior and business relations have been dramatically impacted by the COVID-19 pandemic. Governmental health measures that have been implemented worldwide, such as lockdowns and social distancing rules have transformed consumer spending habits in a way we have never experienced before. Similarly, businesses have managed to adapt to an unpredictable future. Divided into sections on production, consumption, and entrepreneurship, this volume explores how consumer behavior has changed, while also evaluating new business opportunities afforded by the pandemic. Bringing together psychology and marketing scholars from around the world, this interdisciplinary book will inform research on how business adapt to crises.
| Original language | English |
|---|---|
| Title of host publication | Consumption, Production, and Entrepreneurship in the Time of Coronavirus |
| Subtitle of host publication | A Business Perspective of the Pandemic |
| Pages | 1-7 |
| Number of pages | 7 |
| ISBN (Electronic) | 9783030931698 |
| DOIs | |
| Publication status | Published - 22 Apr. 2022 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- Consumer behavior
- Consumer psychology
- Consumption
- COVID-19
- Entrepreneurship
- Production
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