TY - BOOK
T1 - Consumption, production, and entrepreneurship in the time of coronavirus
T2 - A business perspective of the pandemic
AU - Gallitto, Elena
AU - Massi, Marta
AU - Harrison, Paul
N1 - Publisher Copyright:
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022. All rights reserved.
PY - 2022/4/22
Y1 - 2022/4/22
N2 - This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the "new normal" have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises.
AB - This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the "new normal" have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises.
KW - consumer behavior
KW - Consumer psychology
KW - Coronavirus
KW - COVID-19
KW - Crisis management
KW - Digital entrepreneurship
KW - Influencer marketing
KW - Pandemic
UR - https://www.scopus.com/pages/publications/85157969745
U2 - 10.1007/978-3-030-93169-8
DO - 10.1007/978-3-030-93169-8
M3 - Book
AN - SCOPUS:85157969745
SN - 9783030931681
BT - Consumption, production, and entrepreneurship in the time of coronavirus
ER -
