Co-creating the Smart City: Integrating Market Orientation for Sustainable Urban Planning

This chapter examines the integration of market orientation in smart city planning to ensure technological advancements align with residents’ needs and preferences. It explores the evolution of smart city concepts, emphasizing a shift from technology-centric to human-centred approaches. By incorporating market orientation, smart cities can promote citizen-centric planning, co-creation, and sustainable urban development. The chapter highlights challenges in current smart city initiatives and presents strategies for effective market orientation integration. Case studies from various global cities illustrate the benefits of combining technological innovation with market insights to enhance the quality of urban life and foster community engagement.