TY - JOUR
T1 - Brewing a Craft Impression
T2 - A Multilevel Study About the Orchestration of Organizational Impression Management Through Authenticity
AU - Lamertz, Kai
N1 - Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The research was financially supported by grant no. NC-99045 from the Fond Quebecois de la Recherche sur la Societé et la Culture and a Research Inception Grant by Athabasca University. Special gratitude is extended to GOM editor Beth Humbert and three anonymous reviewers for their feedback and guidance. Merci to François Bastien, Mohamad El-Chafehi, Kay Boyd, Marco Morelli, and Maude Bellenguez-Lavin for help with the data collection and preparation for analysis. Notes of thank you also go to Alex Kondra for assisting with the data analysis and his feedback, as well as to Bill Foster, Fiona McQuarry, and François Bastien for providing helpful comments on several earlier drafts of this manuscript. The research was first presented at the 2018 conference of the Administrative Sciences Association of Canada in Toronto.
Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The research was financially supported by grant no. NC-99045 from the Fond Quebecois de la Recherche sur la Societé et la Culture and a Research Inception Grant by Athabasca University. Special gratitude is extended to GOM editor Beth Humbert and three anonymous reviewers for their feedback and guidance. Merci to François Bastien, Mohamad El-Chafehi, Kay Boyd, Marco Morelli, and Maude Bellenguez-Lavin for help with the data collection and preparation for analysis. Notes of thank you also go to Alex Kondra for assisting with the data analysis and his feedback, as well as to Bill Foster, Fiona McQuarry, and François Bastien for providing helpful comments on several earlier drafts of this manuscript. The research was first presented at the 2018 conference of the Administrative Sciences Association of Canada in Toronto.
Publisher Copyright:
© The Author(s) 2021.
PY - 2022/2
Y1 - 2022/2
N2 - Organizations face the tricky challenge of portraying a coherent appearance of identity to make an authentic impression on their audiences. This study argues that authenticity is a cross-level mechanism through which organizations and their individual members orchestrate a coherent impression. A qualitative investigation revealed how five Canadian craft breweries claimed authenticity in their formal images by referencing a collective organizational identity in the environment. These claims were authenticated by external audiences and by individual organizational members. Two distinctly organizational forms of authentication expressed by individuals were (1) consensus about facets of organizational identity that mirrored the institutional authenticity claim as a party line and (2) role claims about leaders and employees, each comprising behavior scripts that corroborated the organization’s authenticity claim. The two forms of authentication also supported authentic leadership in the organization and contributed to an orchestrated appearance by linking institutional and individual impression management.
AB - Organizations face the tricky challenge of portraying a coherent appearance of identity to make an authentic impression on their audiences. This study argues that authenticity is a cross-level mechanism through which organizations and their individual members orchestrate a coherent impression. A qualitative investigation revealed how five Canadian craft breweries claimed authenticity in their formal images by referencing a collective organizational identity in the environment. These claims were authenticated by external audiences and by individual organizational members. Two distinctly organizational forms of authentication expressed by individuals were (1) consensus about facets of organizational identity that mirrored the institutional authenticity claim as a party line and (2) role claims about leaders and employees, each comprising behavior scripts that corroborated the organization’s authenticity claim. The two forms of authentication also supported authentic leadership in the organization and contributed to an orchestrated appearance by linking institutional and individual impression management.
KW - authentic leadership
KW - authenticity
KW - impression management
KW - organizational identity
KW - qualitative research
UR - http://www.scopus.com/inward/record.url?scp=85105265377&partnerID=8YFLogxK
U2 - 10.1177/10596011211009392
DO - 10.1177/10596011211009392
M3 - Journal Article
AN - SCOPUS:85105265377
SN - 1059-6011
VL - 47
SP - 3
EP - 40
JO - Group and Organization Management
JF - Group and Organization Management
IS - 1
ER -