Awareness of Canada's physical activity guide to healthy active living in a large community sample

Purpose. Determine the proportion of adults aware of Canada's Physical Activity Guide to Healthy Active Living (Guide) and its specific recommendations (objective 1); whether key demographic factors (objective 2a) and physical activity behavior (objective 2b) are associated with awareness and specific familiarity with the Guide; and if changes in awareness and specific recommendations with the Guide occurred over a 1-year period (objective 3a and 3b). Design. Random selection with computer-assisted telephone interviewing. Setting. Edmonton, Alberta, Canada. Subjects. A total of 2803 adults 18 years or older completed interviews from 4831 telephone contacts (response rate, 58.0%), and after 1 year, 1423 individuals (55%) completed interviews. Measures. Demographic, physical activity, Guide awareness. Analysis. Chi-square, analysis of variance. Results. At baseline, 27.3% were aware of the Guide, and 15.6% were familiar with the Guide's specific recommendations. Younger individuals (p = .01), women (p < .001), and those with a higher education (p < .001) were more likely to be generally aware of the Guide, and women were also more specifically aware (p = .01). Physical activity levels were positively associated with the general (p < .001) and specific (p < .001) awareness of the Guide. Changes in general familiarity and specific recommendations over 1 year were observed. Conclusions. The majority of those surveyed were not familiar with the Guide. Men, individuals with a lower education, and older individuals may need to be specifically targeted.