Authenticity In The Channel

Terry Beckman

doi:10.1007/978-3-319-10912-1_180

Authenticity In The Channel

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Authenticity has been well studied in the consumer research realm, as well as in many other academic disciplines such as tourism, communications, politics, religion, anthropology, etc. However, it is mostly absent from the business to business (B2B) literature.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Pages	537
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-10912-1_180
Publication status	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

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10.1007/978-3-319-10912-1_180

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Authenticity In The Channel

Abstract

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