Authenticity In The Channel

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    Authenticity has been well studied in the consumer research realm, as well as in many other academic disciplines such as tourism, communications, politics, religion, anthropology, etc. However, it is mostly absent from the business to business (B2B) literature.

    Original languageEnglish
    Title of host publicationDevelopments in Marketing Science
    Subtitle of host publicationProceedings of the Academy of Marketing Science
    Number of pages1
    Publication statusPublished - 2015

    Publication series

    NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
    ISSN (Print)2363-6165
    ISSN (Electronic)2363-6173


    Dive into the research topics of 'Authenticity In The Channel'. Together they form a unique fingerprint.

    Cite this