Skip to main navigation Skip to search Skip to main content

Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity

  • Bocconi University
  • Deakin University

Research output: Contribution to journal › Journal Article › peer-review

40 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity'. Together they form a unique fingerprint.
Sort by

Social Sciences

Keyphrases