TY - GEN
T1 - Assessing the impact of public health campaigns through epidemiological, communication and education indicators
AU - Pinto, Rafael
AU - Silva, Lyrene
AU - Valentim, Ricardo
AU - Oliveira, Carlos
AU - Lacerda, Juciano
AU - Silva, Rodrigo
AU - Paiva, Jailton
AU - Kumar, Vivekanandan
N1 - Publisher Copyright:
© 2020 IEEE.
PY - 2020/7
Y1 - 2020/7
N2 - Syphilis, a sexually transmitted infection, is a growing public health concern. Communication strategies have been applied to alert and educate the population of the risks of the disease. This applied study aims to investigate the impact of public health campaigns through several indicators. For this, a tool is being developed to capture, store and analyze this data, in order to make this information available clearly and accurately to decision makers, facilitating the development of new education, communication and disease prevention strategies. A case study is being conducted. Data from the 'Syphilis No!' campaign and disease notification data provided by the Ministry of Health in Brazil are being analyzed in conjunction with others indicators, such as the growth of Internet news, social networks messages and interest searches through Google Trends. The results show that the volume of news about the disease is increasing, having peaked during and shortly after the campaign period. In addition, the subject was widely researched on the Internet.
AB - Syphilis, a sexually transmitted infection, is a growing public health concern. Communication strategies have been applied to alert and educate the population of the risks of the disease. This applied study aims to investigate the impact of public health campaigns through several indicators. For this, a tool is being developed to capture, store and analyze this data, in order to make this information available clearly and accurately to decision makers, facilitating the development of new education, communication and disease prevention strategies. A case study is being conducted. Data from the 'Syphilis No!' campaign and disease notification data provided by the Ministry of Health in Brazil are being analyzed in conjunction with others indicators, such as the growth of Internet news, social networks messages and interest searches through Google Trends. The results show that the volume of news about the disease is increasing, having peaked during and shortly after the campaign period. In addition, the subject was widely researched on the Internet.
KW - Data Science and Analysis
KW - Edu-communication
KW - Google Trends
KW - Syphilis
KW - Technologies for Education
UR - http://www.scopus.com/inward/record.url?scp=85091151661&partnerID=8YFLogxK
U2 - 10.1109/ICALT49669.2020.00050
DO - 10.1109/ICALT49669.2020.00050
M3 - Published Conference contribution
AN - SCOPUS:85091151661
T3 - Proceedings - IEEE 20th International Conference on Advanced Learning Technologies, ICALT 2020
SP - 147
EP - 149
BT - Proceedings - IEEE 20th International Conference on Advanced Learning Technologies, ICALT 2020
A2 - Chang, Maiga
A2 - Sampson, Demetrios G
A2 - Huang, Ronghuai
A2 - Hooshyar, Danial
A2 - Chen, Nian-Shing
A2 - Kinshuk, Kinshuk
A2 - Pedaste, Margus
T2 - 20th IEEE International Conference on Advanced Learning Technologies, ICALT 2020
Y2 - 6 July 2020 through 9 July 2020
ER -