Assessing the impact of public health campaigns through epidemiological, communication and education indicators

Rafael Pinto, Lyrene Silva, Ricardo Valentim, Carlos Oliveira, Juciano Lacerda, Rodrigo Silva, Jailton Paiva, Vivekanandan Kumar

Research output: Chapter in Book/Report/Conference proceedingPublished Conference contributionpeer-review

6 Citations (Scopus)

Abstract

Syphilis, a sexually transmitted infection, is a growing public health concern. Communication strategies have been applied to alert and educate the population of the risks of the disease. This applied study aims to investigate the impact of public health campaigns through several indicators. For this, a tool is being developed to capture, store and analyze this data, in order to make this information available clearly and accurately to decision makers, facilitating the development of new education, communication and disease prevention strategies. A case study is being conducted. Data from the 'Syphilis No!' campaign and disease notification data provided by the Ministry of Health in Brazil are being analyzed in conjunction with others indicators, such as the growth of Internet news, social networks messages and interest searches through Google Trends. The results show that the volume of news about the disease is increasing, having peaked during and shortly after the campaign period. In addition, the subject was widely researched on the Internet.

Original languageEnglish
Title of host publicationProceedings - IEEE 20th International Conference on Advanced Learning Technologies, ICALT 2020
EditorsMaiga Chang, Demetrios G Sampson, Ronghuai Huang, Danial Hooshyar, Nian-Shing Chen, Kinshuk Kinshuk, Margus Pedaste
Pages147-149
Number of pages3
ISBN (Electronic)9781728160900
DOIs
Publication statusPublished - Jul. 2020
Event20th IEEE International Conference on Advanced Learning Technologies, ICALT 2020 - Virtual, Online, Estonia
Duration: 6 Jul. 20209 Jul. 2020

Publication series

NameProceedings - IEEE 20th International Conference on Advanced Learning Technologies, ICALT 2020

Conference

Conference20th IEEE International Conference on Advanced Learning Technologies, ICALT 2020
Country/TerritoryEstonia
CityVirtual, Online
Period6/07/209/07/20

Keywords

  • Data Science and Analysis
  • Edu-communication
  • Google Trends
  • Syphilis
  • Technologies for Education

Fingerprint

Dive into the research topics of 'Assessing the impact of public health campaigns through epidemiological, communication and education indicators'. Together they form a unique fingerprint.

Cite this