Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations

Marta Massi; Marek Prokůpek; Alessandra Ricci; Maria Carmela Ostillio

doi:10.4324/9781003509738

Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations

Marta Massi
, Marek Prokůpek
, Alessandra Ricci
, Maria Carmela Ostillio

Faculty of Business

KEDGE Business School
SDA Bocconi School of Management

Research output: Book/Report › Book › peer-review

Abstract

This book explores how AI is redefining the creative and cultural sectors, reshaping how content is produced, distributed, experienced, and managed. Spanning areas such as publishing, heritage, music, performance, and design, the book offers the first comprehensive, interdisciplinary examination of AI's impact across these diverse sectors as technologies become increasingly embedded in both creative and operational processes.

Original language	English
Number of pages	301
ISBN (Electronic)	9781040450642
DOIs	https://doi.org/10.4324/9781003509738
Publication status	Published - 13 Nov. 2025

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Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations

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