An integrative framework of cooperative advertising with reference price effects

Keyphrases

• Advertising Decision 100%
• Cooperative Advertising 100%
• Integrative Framework 100%
• Reference Price Effect 100%
• Retailers 50%
• Pricing Strategy 50%
• Pricing Decision 50%
• Bilateral Monopoly 50%
• Advertising Strategy 50%
• Price Change 50%
• Marketing Channels 50%
• Consumer Behaviour 50%
• Marketing Decision 50%
• Native Advertising 50%
• Consumer Marketing 50%
• Two-period Model 50%
• Stackelberg Game 50%
• Reference Price 50%
• Behavioral Choice 50%

Social Sciences

• Price Effect 100%
• Price 100%
• Pricing 66%
• Monopolies 33%
• Marketing Channel 33%
• Consumer Behavior 33%
• Advertising Strategy 33%

Economics, Econometrics and Finance

• Price 100%
• Price Effect 100%
• Pricing 33%
• Advertising Planning 33%
• Distribution Channel 33%
• Pricing Strategy 33%
• Monopoly 33%