An Exploratory Investigation of the Self Serving Biases of Interface Agent Users

Alexander Serenko, Mihail Cocosila

    Research output: Contribution to conferencePaperpeer-review

    1 Citation (Scopus)

    Abstract

    This research presents a preliminary investigation of the self-serving biases of interface agent users. For that, an experiment of current and potential users of Microsoft interface agents was conducted. The analysis demonstrates that interface agent users do not always attribute the successful outcomes of human-agent interaction to themselves and negative results to interface agents. In fact, people’s attributions of credits and responsibilities depend on the category of support provided by an agent. This finding contradicts attribution theory. In addition, the study discovers the positive relationship between the degree of an agent’s autonomy and the presence of self-serving biases. Overall, the research attempts to outline the factors that lead to the self-serving biases of interface agent users and suggests several theoretical and practical contributions for agent designers.

    Original languageEnglish
    Pages1768-1777
    Number of pages10
    Publication statusPublished - 2004
    Event10th Americas Conference on Information Systems, AMCIS 2004 - New York, United States
    Duration: 6 Aug. 20048 Aug. 2004

    Conference

    Conference10th Americas Conference on Information Systems, AMCIS 2004
    Country/TerritoryUnited States
    CityNew York
    Period6/08/048/08/04

    Keywords

    • attribution theory
    • human-agent interaction
    • Interface agents
    • self-serving bias

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