Adoption of SMS for business-to-consumer usage: Supporting adherence to healthy activities

Mihail Cocosila, Norm Archer, Yufei Yuan

    Research output: Chapter in Book/Report/Conference proceedingPublished Conference contributionpeer-review

    1 Citation (Scopus)

    Abstract

    SMS has become a highly successful mobile service. Besides its use as a tool for person-to-person exchange of short messages, a newer approach is to use it as a vehicle for business-to-consumer services such as reminders. This study is an early investigation of user reasons to adopt or to reject the use of SMS for reminders about healthy activities. A theoretical model blending motivation and perceived risk is developed and empirically tested. Findings show that enjoyment is the only reason for acceptance when people do not perceive the usefulness of SMS use, and perceived psychological risk the main reason for rejection. Overall this study introduces a 'pro'-'con' adoption model applied to the use of SMS for business-to-consumer applications.

    Original languageEnglish
    Title of host publicationAssociation for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007
    Subtitle of host publicationReaching New Heights
    Pages3066-3075
    Number of pages10
    Publication statusPublished - 2007
    Event13th Americas Conference on Information Systems, AMCIS 2007 - Keystone, CO, United States
    Duration: 10 Aug. 200712 Aug. 2007

    Publication series

    NameAssociation for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights
    Volume5

    Conference

    Conference13th Americas Conference on Information Systems, AMCIS 2007
    Country/TerritoryUnited States
    CityKeystone, CO
    Period10/08/0712/08/07

    Keywords

    • Business-to-consumer
    • Health
    • Motivation
    • Perceived risk
    • Reminder
    • Sms
    • Technology adoption

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