@inproceedings{428bd81f494145bd9c6d64c4929b1692,
title = "Adoption of SMS for business-to-consumer usage: Supporting adherence to healthy activities",
abstract = "SMS has become a highly successful mobile service. Besides its use as a tool for person-to-person exchange of short messages, a newer approach is to use it as a vehicle for business-to-consumer services such as reminders. This study is an early investigation of user reasons to adopt or to reject the use of SMS for reminders about healthy activities. A theoretical model blending motivation and perceived risk is developed and empirically tested. Findings show that enjoyment is the only reason for acceptance when people do not perceive the usefulness of SMS use, and perceived psychological risk the main reason for rejection. Overall this study introduces a 'pro'-'con' adoption model applied to the use of SMS for business-to-consumer applications.",
keywords = "Business-to-consumer, Health, Motivation, Perceived risk, Reminder, Sms, Technology adoption",
author = "Mihail Cocosila and Norm Archer and Yufei Yuan",
year = "2007",
language = "English",
isbn = "9781604233810",
series = "Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights",
pages = "3066--3075",
booktitle = "Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007",
note = "13th Americas Conference on Information Systems, AMCIS 2007 ; Conference date: 10-08-2007 Through 12-08-2007",
}