A service-dominant logic and value co-creation approach for online business education

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

5 Citations (Scopus)

Abstract

The service-dominant (S-D) logic, of value creation in use, has merit for online business education. This chapter takes a closer look at service-dominant logic frameworks presented by researchers and explores their application to online business education. In particular, the five axioms of service-dominant logic are linked to online business education to show how the framework can be adapted. In addition, a five-phase process of the core service-dominant logic concept of co-creation of value is applied and explained in relation to online business education. These frameworks may provide useful insights for online business education effectiveness.

Original languageEnglish
Title of host publicationOn the Line
Subtitle of host publicationBusiness Education in the Digital Age
Pages21-35
Number of pages15
ISBN (Electronic)9783319627762
DOIs
Publication statusPublished - 13 Sep. 2017

Keywords

  • Co-creation
  • Online education
  • Service-dominant logic
  • Value creation

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