A service-dominant logic and value co-creation approach for online business education

Terry Beckman; Anshuman Khare

doi:10.1007/978-3-319-62776-2_2

A service-dominant logic and value co-creation approach for online business education

Terry Beckman, Anshuman Khare

Faculty of Business

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

6 Citations (Scopus)

Abstract

The service-dominant (S-D) logic, of value creation in use, has merit for online business education. This chapter takes a closer look at service-dominant logic frameworks presented by researchers and explores their application to online business education. In particular, the five axioms of service-dominant logic are linked to online business education to show how the framework can be adapted. In addition, a five-phase process of the core service-dominant logic concept of co-creation of value is applied and explained in relation to online business education. These frameworks may provide useful insights for online business education effectiveness.

Original language	English
Title of host publication	On the Line
Subtitle of host publication	Business Education in the Digital Age
Pages	21-35
Number of pages	15
ISBN (Electronic)	9783319627762
DOIs	https://doi.org/10.1007/978-3-319-62776-2_2
Publication status	Published - 13 Sep. 2017

Keywords

Co-creation
Online education
Service-dominant logic
Value creation

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10.1007/978-3-319-62776-2_2

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A service-dominant logic and value co-creation approach for online business education

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Keywords

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