The service-dominant (S-D) logic, of value creation in use, has merit for online business education. This chapter takes a closer look at service-dominant logic frameworks presented by researchers and explores their application to online business education. In particular, the five axioms of service-dominant logic are linked to online business education to show how the framework can be adapted. In addition, a five-phase process of the core service-dominant logic concept of co-creation of value is applied and explained in relation to online business education. These frameworks may provide useful insights for online business education effectiveness.
|Title of host publication||On the Line|
|Subtitle of host publication||Business Education in the Digital Age|
|Number of pages||15|
|Publication status||Published - 13 Sep. 2017|
- Online education
- Service-dominant logic
- Value creation