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A Dynamic Advertising Game with Market Growth
Steffen Jørgensen
,
Simon Pierre Sigué
Faculty of Business
University of Southern Denmark
Research output
:
Chapter in Book/Report/Conference proceeding
›
Chapter
›
peer-review
3
Citations (Scopus)
Overview
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Keyphrases
Time Trajectories
100%
Advertising Strategy
100%
Infinite Time Horizon
100%
Simultaneous Use
100%
Closed-form Expression
100%
Differential Game
100%
Generic Advertising
100%
Customer Focus
100%
Market Expansion
100%
Advertising Sales
100%
Rival Firms
100%
Attack Advertising
100%
Offensive Advertising
100%
Sales Rates
100%
Dynamic Advertising
100%
Economics, Econometrics and Finance
Advertising Planning
100%
Differential Game
100%
Specific Industry
100%
Social Sciences
Sales
100%
Advertising Strategy
33%
Differential Game
33%
Generic Advertising
33%